Benefits of learning commercial arts ! It won’t be wrong to state that we are living in the golden age of advertising and promotions. You drive along the road and what do you see – huge hoardings selling everything from toothpastes to credit cards, enticing the consumer in you at every corner.
You come home and switch on the TV and what do you see? Ads screaming for your attention, selling everything from instant noodles to fancy designer wear. You switch on the radio, it is the same. You check your smartphone and you see your message box full of promotional material. You hop online for some respite, but here too, you are bombarded by ads, left, right and center.
It is not surprising then that this multibillion dollar industry offers immense opportunities for specialists in commercial arts. Yes, these are ‘visual artists’, who create all those beautiful graphics, pictures, photos, videos, etc. that form the core of the advertising material or marketing collaterals. If you feel that you have in it you to make it big in this field, you have made the right choice, for this fast growing field is abounding with career opportunities.
A career in commercial arts abounds with opportunities. From leading media houses, to television studios, publications, magazines, art houses, to fashion studios, there are plenty of career opportunities available. Let us take a look at some of the career options that are available in this field.
Advertising & Marketing
The advertising head takes care of the entire spectrum of creative work across different media platforms, such as print, electronic, and online media. They work with graphic, web, and multimedia designers, as well as creative copywriters, to design eye-catching advertising campaigns, video content, marketing collaterals, etc.
Photography
Whether in print, electronic, or online media, photography is one area where there are career opportunities galore. If you feel that you have the ability to create images that perfectly convey different client ideas, then this is the line for you.
Graphic Design
Behind all those glitzy advertisement campaigns you see in newspapers or on TV is the work of some creative graphic designer. To become one, you will need to have a good mix of talent for thinking out of the box, as well as creative skills.
Web Design
The internet has completely revolutionized our lives. From buying products on e-commerce web portals to booking tickets for the cinema, everything is now available, quite figuratively at our fingertips. All those fancy websites and portals that you see are the creative genius of web designers. They are the ones who use a variety of software packages to ensure that the online resources are aesthetically pleasing while being user-friendly.
Illustration
If you are someone who is good at sketching or drawing and have a passion for creative work, then being an illustrator can be a fulfilling career option for you. You will need to add to your natural talent with the knowledge of computer graphics, to make a mark in this field. Benefits of learning commercial arts are plenty.
Multimedia
Multimedia designers are the lifeline of ad agencies, media production houses (know the production media houses in India) and publications nowadays. Animation is another area where their expertise is in high demand. One cannot think of visual art without multimedia designers these days. One of the attributes that you will require to make it big in this field is adaptability. With technology advancing at a very fast past, those in the field of commercial arts should be prepared to constantly upgrade their skill sets. For example, with the advent of AI, there are several more avenues opening up in this field.
So, if you feel that you have got what it takes to be in this field, then there is some more good news waiting for you. These days there are degree and diploma programs available, both on online and offline mode that you can choose from, depending on your area of interest in the field of commercial arts. A simple online search is all that you need to find out more about them.
At the school, we provide state-of-the-art facilities for students to nurture their creativity and develop their skills in the field of commercial arts. Call us today to find out what makes us a favorite CBSE school in Coimbatore.
